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Transparent
Strategy
R. Brian
Stanfield
A transparent
strategy emerges seamlessly from the group, rather than being imposed
from the outside. It keeps the group balanced, gravitating between nitty-gritty
reality and wild possibility.
Each person’s
view is a unique perspective on a larger reality. Peter Senge
Follow your plan,
rather than your next good idea. ICA Research Paper
There was a rock
in the middle of the road. Anon.
Action will remove
the doubt that theory cannot solve. 4th Century B.C. Chinese philosopher
When people first
encounter an ICA planning process, they tend to see the method as a set
of steps to get a group neatly participating in dialogue, problem-solving,
or planning. At first, they learn to use the techniques somewhat mechanically.
After further practice and reflection, they begin to see beyond the steps,
gimmicks and techniques to the underlying method. It takes a while to
realize that the methods come from a different paradigm; one where everyone
is assumed to have wisdom to communicate, where everyone is responsible
for the outcome, and where nothing is real until you have participated
in it. From this paradigm, what happens to a group in facilitated planning
is just as important as what the group produces.
Many Edges readers
have seen the Technology of Participation (ToP) method of strategic planning
used in their organization, and some have taken the course, Facilitated
Planning. Some have read a description of the steps in Laura Spencer’s
book Winning Through Participation. This article digs deeper into the
dynamics to explore both the science and the artistry needed to bring
off these sessions within a group.
ToP
Strategic Planning rests on certain assumptions
- Like most ICA methods,
it is highly participatory. It presupposes that everyone knows something
that the group needs; that everyone has a piece of the puzzle.
- It does not start
from scratch. The group or organization will already have clearly stated
its mission, know its objectives for the year or four-year period, and
understand its operational values.
- It assumes that
those people who have to implement the plan are participating in the
planning. Top-down planning does not work very well, as has been shown
time and time again.
- Top management
will be involved in, or at least aware of, the planning so that they
will not feel threatened by the impression of losing control of what
is going on.
ToP
Strategic Planning includes these 4 major elements
- Practical
Vision – creating a shared group vision
- Underlying
Contradictions
– identifying underlying issues blocking accomplishment
- Strategic
Directions – focusing ideas for new directions
- Action
Plan – organizing a specific practical plan of action.
When a group decides
to take two or three days of ToP strategic planning, it is committing
itself to a substantial reality check. To develop a practical vision,
a group has to be willing to examine its true situation and consider a
range of future possibilities. To discern the underlying contradictions,
the group has to be prepared to look at all the places where the vision
is being negated. This is tantamount to admitting that something has to
change…and it starts here! To create strategic directions requires creativity
and risk. To forge action plans, the group needs each person’s commitment
to put wheels under the new directions through precise deeds and timelined
assignments.
"Humankind
cannot bear very much reality." T.S. Eliot reminds us of the
evasive characteristics of human consciousness when confronted with overwhelming
possibility or creaturely limitations. So it is that some groups do not
allow themselves to hope and dream for the future in the vision workshop.
Other groups shy away from looking at real contradictions, obstacles and
other negations. Still others revel in clarifying all the blocks they
face, but pull up short when it is time to make proposals to deal with
those blocks. Then again, some groups and individuals participate strongly
in the first three parts of the process, but, when it comes time to decide
actions, suddenly lose all interest, or become confused or non-committal.
There is nothing abnormal
in these responses. It is just as the poet says. This is why groups who
get stuck often call on outside consultants to help them deal with their
real situation, to help them get unstuck and move forward.
Let’s look more closely
at the dynamics of each of the four parts of ToP strategic planning.
Practical
Vision
We begin by looking
at the desired future…the vision is a snapshot of that. The orientation
is toward the positive—the situation we want to create and develop.
Seeing
the Forest and the Trees
"You can’t see
the forest for the trees" goes the well-known saw. The "forest"
is the big picture and the vision of the future. Developing a practical
vision is a way to see both the woods and the trees. People in organizations
often get so involved in the nitty gritty details of their work that they
forget why they are doing it. Creating or returning to their practical
vision helps them "re-see" the whole, and do the whole along
with the nitty gritty. Some organizations or parts of organizations have
no vision at all. Others have the vision of doing what the boss says.
Companies are finding that when their employees don’t help with planning,
they deprive themselves of a rich source of information. When an organization
gets participation in developing its practical vision, everyone gets a
chance to "bracket" the trees for a while in order to see the
woods, and to get fired up again over the possibilities of a future they
want to help build.
A
Vision Is Latent
The hopes and dreams
that make up the practical vision are usually latent. They are hidden,
concealed in the depths of the subconscious, underneath all the daily
workplace complaints. A participant might say, "Vision: I have zilch.
But complaints, just listen to me." Underneath those woes is vision
in disguise waiting for a chance to get into the open. You generally find
the vision by asking people what they hope and dream for; what they need,
long for, or anticipate. Indirectly, you can discern it in stories, symbols,
styles, and architecture.
Sometimes visions
jump out and suddenly appear in "Eureka!" fashion. Sometimes
they seem to crawl down through the roof, out of the walls, or up through
the floor in a painstaking process. The consultant’s job is to help participants
make overt their own consciousness and so express their operating vision,
so that they can see new possibilities, fresh alternatives that answer
to specific needs. A good vision is practical, full of specific things
you can see. A good vision makes your heart groan with hope at the very
thought of it: "‘Employee profit sharing’—oh, yes!"; "‘Introduction
of teams’—My! O My!" "‘Permanent water supply’—Glory, alleluia!"
To get to this stage, facilitators sometimes use visualization techniques
to go beyond linear thinking and get the right brain imagination going.
No group gets fired up about a knee-jerk vision of the future.
Element
of Wildness
A good vision should
have some elements of wildness. The facilitator needs to encourage a certain
freedom of imagination in the group so that it can express its real hopes
and dreams. The vision covers both real needs and felt needs. It must
go beyond the tame and fairly predictable to include items that provoke
a few Wow!s.
This wildness is in
tension with the objectivity of the consultant and the objective dimension
of the vision: that the hopes and dreams of the group are always expressed
on behalf of the next generations—the group’s children and grandchildren
and beyond.
Organizations seem
to understand when they need outside consultants. It was once said that
no local community or organization could know and understand its operating
vision until it encountered something "outside" or "other."
To create the practical vision requires both the objectivity of the consultant
and the subjectivity of the local participants. The consultant or planning
facilitator has to play this "other" or objective role.
Underlying
Contradictions
The next step is to
state what is getting in the way of realizing the vision.
Terminology
In ICA’s current literature
and courses, we refer to this process as locating the obstacles. Prior
to 1986, we called it "underlying contradictions"—a somewhat
weightier term than obstacle, which does not quite communicate, and one
which some clients found confusing. In this article, both terms are used.
Obstacle or contradiction analysis is the linchpin of the ToP strategic
planning process.
A third name we have
used for underlying contradiction is block—in the sense of a logjam. The
vision is to get lumber prepared and to market to bring in revenue. But
the picture is of logs floating toward the mill, jammed together halfway
down the river. Not only are they not going anywhere, but future logs
coming downstream will also be blocked. Unless the logjam is cleared,
nothing can happen.
Philosophy
The contradiction
is the realm of that gap that any sensible person knows about—the gap
between one’s intention for a situation and what actually comes to be.
In Western philosophy, Hegel came closest to describing what a contradiction
is. His philosophy was based upon thesis and anti-thesis out of which
emerges synthesis. Out of the tension of a thrust and a counter-thrust
comes the "not yet". T.S. Eliot said it best: "Between
the idea and the action falls the shadow."
The contradiction
is the shadow that intervenes between what we want to do, and getting
it done. The contradiction is whatever says NO to the Practical Vision—contradicting
and negating it. You know you have a contradiction when you are driven
to write proposals.
What
a Contradiction Is Not
A contradiction is
not a problem. A problem might be: "We’re losing fax messages, because
we’ve run out of paper and no one has ordered a fresh supply, because
we haven’t paid our stationery bill." Problems are dealt with by
solving them: "Well, let’s pay the bill, and get the copier paper."
Contradictions run a lot deeper than that.
Contradictions are
not psychological, but sociological. They are related to structures, policies,
patterns and forms that are saying "no" to the vision. Encountering
unlikeable qualities in people can be unpleasant, but they are not contradictions.
That certain people hate each other or don’t get along is not a contradiction—it
will always be the case. Racial discrimination in the workplace is a contradiction.
A contradiction does not deal with symptoms, but with sociological structures
and policies that cut a group of people off from their desired future.
Similarly, contradictions
should never be stated as moralisms. "Students are lazy" is
not a contradiction. You have to dig deeper to find out why they might
appear to be lazy. Maybe they’re being sent to school without any breakfast
and need to be fed.
Contradictions are
never stated in the negative. They are real entities; hence, it makes
no sense for a contradiction to begin with the phrase "a lack of."
A lack of money is not a contradiction, while wasteful spending priorities
might be.
What
is a Contradiction?
A contradiction is
a real locus in current society, or in an organization, that is a lever
for the whole society or organization. It is a locus, or place, of social
paralysis. No one knows what to do about it, because no one knows how
to talk about it. It is like a family ashamed of their idiot son whom
they keep locked up, so no one else will know about him.
Although a contradiction
can be the source of great pain for many people, a contradiction is not
negative. In fact, it can become the doorway to the future. When people
come to terms with it, it can leverage an organization or a whole society
into the future. Tiny, marginal farms were the painful reality that led
to the creation of the cooperative movement.
It is a complex phenomenon—a
vortex of underlying irritants, deterrents, and blocks. It is a coagulation
of factors that transparently reveal the focal point of social paralysis.
A "vicious colonial salt tax" was the doorway to Gandhi’s Indian
revolution. It is always a struggle to capture a contradiction in a memorable
three- or four-word phrase.
Contradictions are
not what people talk about round the water fountain. In fact, one definition
of a contradiction is the unmentioned item in every conversation. It’s
what everyone shies away from, yet it permeates the whole community. In
this sense, a contradiction is a timely social truth which, if allowed
into the light, will shake the rafters and create a new situation.
The obstacles part
of planning, like a root canal, is often the most painful part. But it
is the key to any creative change. It is important to take enough time
to discuss and name each contradiction carefully since the rest of the
planning process builds on them as the foundation for a futuric plan.
Straategic
Directions
The third task in
ToP strategic planning is to create strategies to deal with the contradictions.
It is about creating the new.
Getting out a full
raft of contradictions can overwhelm even the stoutest soul. In some situations
social scientists give us statistical reasons why nothing can be done.
The situation seems to say to the vision, "No, no, impossible!"
It takes a great deal of courage for the group to pick itself up off the
floor to look at where possibility might lie.
One big gift of ToP
strategic planning is that as soon as you become aware of an obstacle,
you get a hint of what can be done about it. A group can, therefore, look
through a contradiction to see what will begin to move the whole situation
into the future. Strategic directions become, not things to wish or dream
for, but things which must be done because of the situation. As soon as
you know that wasteful spending priorities exist, you have a good clue
as to what must be done.
We use strategic directions
rather than goals because they are built on our discernment of the real
situation. A goal is a kind of abstract idea that is superimposed on the
real situation. We use strategic because people are asked to go beyond
their latest good idea to respond to the obstacles. Strategic directions
represent judgments and decisions made by the group which will put it
in an advantageous situation in the future. Moving into fundraising would
help secure your future if you knew that your 100% government funding
was due to end in a year.
Laura Spencer, in
Winning Through Participation, describes strategic directions as "broad
directions or proposals that deal with the underlying contradictions.
They may be direct, addressing a contradiction head-on to remove it, or
they may be indirect, circumventing the contradiction. They often take
the form of new programs, projects, campaigns, or systems."
Like the practical
vision, a strategic direction is never something that is performed. It
is, rather, a pointer to a crucial arena of action; action plans must
be forged and implemented or projects planned. It is a pathway towards
breakthrough. Strategic directions are not created in relation to the
vision. An organization, if it is to be successful, must be driven by
its vision; but great leaders are always contradiction-oriented: they
are obsessed with models and scenarios that will break the logjam of the
contradictions by creating models for new directions. To get rid of the
British in India, civil disobedience was Gandhi’s strategy, not his vision
for the future.
The focus question
in a strategic directions workshop is: What can we do to deal with the
contradictions? Strategic directions point to the arenas or ball parks
where the game is to be played, but not necessarily to a specific match.
In a community development consultation, new directions and proposals
can be turned into projects—palpable structures such as a preschool, a
health clinic, a snail farm. Organizational planning uses action plans.
Just as the contradictions
stem from the operating vision and the proposals stem from the contradictions,
the action plans stem from the proposals.
Action
Plans
The final task in
facilitated planning is to forge clear, step-by-step plans for each strategic
direction, creating a coordinated action plan which the group has decided
to implement. The commitment goes beyond mere buy-in. The group has invented
a totally new plan, not just giving agreement to a plan that came down
from higher-up.
ToP action planning
takes the group out of the realm of routine implementation and cog-in-the-fog
operations. After determining measurable accomplishments for the strategic
directions, the group prioritizes the most catalytic ones for the entire
plan. They make a conscious decision to win on those actions that will
irrevocably alter the future, selecting those that could break through
the inertia that has kept them mired in the past. The challenge, therefore,
is to design a manoeuvre that will really make something happen, that
will qualitatively transform how things are done.
If some participants
seem to be talking only administratively, operationally, or abstractly,
they may be back peddling into the status quo. This is natural. When it
comes time to name exactly where individuals are going to spend their
time and energy, certain human proclivities can turn the most relevant
and useful strategic directions into mush by letting vagueness and ambivalence
set in. ToP action planning cuts off this possibility of retreat by listing
measurable accomplishments for the strategic directions, listing specific
actions to be done, putting each action on a timeline, then naming the
people who will implement the action. Finally the cost of each action
is written down.
When people are allowed
to pick the action they are really interested in, and work with others
who are similarly motivated, the creativity and energy can be explosive.
They often come up with imagery, code names and slogans to support their
work. "Jump ship and join the Pirates" was the slogan for a
team whose action plan was to hold celebrations toward creating a new
culture in the workplace. The "Search and Rescue" team was assigned
to recruit a new communications manager.
ToPstrategic planning
does not pretend to be a panacea for all of an organization’s ills. There
are some situations that require more than planning. The group may need
to think through all over again what their mission is. Others may need
to articulate their corporate values in the face of new consumer demands.
Still others may need conflict resolution experts. Then, of course, there
are situations that are so far gone that not even Martin Luther King,
Mother Teresa and Mahatma Gandhi together could do a thing with them.
Fortunately, those are few and far between.
Strategic planning
is more than a technique for a group’s operational planning. Strategic
planning, at its most transparent, can release people from stories of
it can’t be done, free people up from blame games, and catalyse them into
taking responsibility for the future. The ToP strategic planning facilitator
is like the Music Man responding to "trouble in River City,"
going in with method and personal authenticity instead of music, and moving
the group through its blocks into concerted action for a new future.
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